From Bts To Busan How Marvel Is Courting K Culture
The U.S. is not the center of the universe (contrary to some Americans’ belief), but it is the world’s largest exporter of popular culture and has been for a while. While the U.K. and Japan (and, more recently, Korea) are recognized as other cultural exporters on the global stage, American film franchises like the MCU remain the biggest stories in the world. If America’s “soft power” is to be effectively challenged, it’s probably going to come not simply from the rise of other countries’ entertainment industries, but from U....